Events

  • M.A.D

    M.A.D is an online event targeting designers and marketing geeks to develop an advertising campaign on the basis of a problem statement that will be provided. The campaign must consist of:
    1. Executive summary

    The summary must include the blue print of the marketing campaign of the said product/service in the problem statement. The blue print should include: the target audience of the product/service, the way it will be targeted and the phases in which the campaign will be executed. Any other detail may be incorporated in the summary which is relevant to the advertising campaign.

    2. Ad –Video

    The video must clearly highlight the product/service in the problem statement. The Ad-video may comprise of a single video or a series of videos (but in a single file), advertising the product in the given time limit.

    3. Poster
    One poster surmising and highlighting the salient features of the advertising campaign as vividly as possible.

    Rules

    The executive summary should not exceed 500 words. The font should be Calibri and size should be 11. Margin format should be Normal (1” from top, bottom, left and right). The format of the file should be pdf. File has to be named in the following manner: teamname_execsum. Ex. If the team name is abc, then the file name should be abc_execsum.
    The ad-video should not exceed 1 minute(60 seconds). The format of the video should either be mp4 or mpeg. File has to be named in the following manner: teamname_advid. Ex. If the team name is abc, then the file name should be abc_advid.
    The poster aspect ratio should be A3 and file format should be Jpeg. The file should be named in the following manner: teamname_post. Ex. If the team name is abc, then the file name should be abc_post.

    Problem statement:

    Create an advertising campaign for RED-The Blood donation initiative of Quark 2014 (http://www.bits-quark.org/red/).

    Email your entries to the contact details provided. Last date of submission is 6th February 2014.

    Contact details:

    Event Manager

    Nishant Sarawagi
    +91-7769035309
    [email protected]